Conversational marketing company Drift has announced the release of two new offerings in the sales pipeline space.
The company’s Fastlane product focuses on lead generation, with interactive forms that connect buyers with sales reps through a company’s website. Dynamically scoring buyers based on inputted data, Fastlane connects those with most potential with sales or schedules a meeting, with lower priority leads routed to automated solutions.
“Using Fastlane on our Request a Demo and Product Tour pages has reduced the friction of meeting booking, resulting in a 35% uplift in the number of meetings in just 3 weeks,” said Ashley Richter, Sr. Director, Demand Gen and Digital at Jobvite, a Drift customer.
The company is also launching a sales productivity tool known as Sales Seat, which collects omnichannel intent signals from sources such as websites, sales platforms and CRMS in order to identify higher intent buyers. Sales Seat can then be used to deliver personalised messages via chat email and video, with real-time alerts for prospects viewing websites.
“Our Enterprise sales team is gaining significant value from Drift Sales Seat, from the activity feed, to the email digest, to top target account notifications. They can interact with their top prospects and customers in real time,” said Rod Weis, the Chief Revenue Officer, Americas at First Advantage. “One of our reps grew his pipeline in the past three months, more than in the previous six months combined resulting in $2.3 million worth of deals that originated via Drift.”
According to Drift, test customers of its new solutions saw an 82% increase in number of meetings booked, and a 77% increase in opportunities.
“Sales success is all about engaging today’s buyers on their terms: digitally and immediately when they express interest,” said Leo Teneblat, Chief Product Officer at Drift. “With Fastlane and Sales Seat, Drift customers can ensure their best buyers and highest intent visitors receive express treatment without overloading the sales team. Not only that but sellers have context to engage buyers with a personalised experience, on the exact topics they care about, in the moment they’re expressing interest. No matter how you sell, Drift will align your processes around the buyer to drive more qualified pipeline and accelerate your overall revenue.”
