Designing and Delivering a Proactive Customer Service Strategy

CX Today's Charlie Mitchell hosts Jono Luk, Vice President Of Product Management at Webex as part of our CX Trends series

Designing and Delivering a Proactive Customer Service Strategy
CX TrendsCX TVInsights

Published: July 10, 2023

Charlie Mitchell

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CX Today’s Charlie Mitchell hosts Jono Luk, Vice President Of Product Management at Webex.

We consider how brands can design, build, and deliver a proactive customer service strategy, discussing:

  • Why should businesses put the time and effort into building a proactive customer communications strategy?
  • The key features of an effective, intelligent proactive communications strategy
  • Best practices for delivering such a strategy
  • How to measure the success of proactive customer service
  • Real-world examples of organizations successfully implementing intelligent proactive communications

If you’d like to find out more about proactive customer service, check out this article.

To view the rest of our CX Trends sessions, click here.

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