Experience management and enterprise feedback platform provider Qualtrics has announced the launch of a new framework to help companies listen to employees.
EX25 features 25 key drivers that impact the workplace experience and is built into Qualtrics’ EmployeeXM solution for employee experience management.
Qualtrics’ solutions identify metrics such as engagement, attrition, customer loyalty, satisfaction and spend across all channels and integrates with CRM and ticketing systems to trigger automatic actions. The company’s predictive intelligence AI engine iQ also helps uncover insights and predict outcomes from text and voice data, as well as featuring data analysis functionality.
EX25 allows employers to adapt to the changed world of work, with Qualtrics citing data suggesting that 44% of all US employees are planning to look for a new job in the next year as part of the “Great Resignation”. Employee engagement thus requires an increased frequency of feedback.
“Employees want to know they are being heard, and employers will lose the war for talent if they don’t continuously listen and respond to employee feedback,” said Jay Choi, Qualtrics chief product officer. “EX25 is backed by a proven, science-based methodology that takes the guesswork out of what questions to ask employees, when to ask them and how to take action to show them you care about their experiences at work.”
The 25 drivers include elements such as work-life balance and collaboration, all aligned with five key performance indicators:
- Engagement
- Experience vs Expectations
- Intent to Stay
- Inclusion
- Well-Being
The company recently debuted a new brand impact simulator as part of its BrandXM platform, which pinpoints opportunities to shift brand perception and acquire new customers.
“Customers have more choices than ever before, and to remain competitive organisations need a new approach to brand experience to help them quickly adapt to the constantly changing preferences of consumers,” said Paul Sheets, Qualtrics general manager of BrandXM. “Brand Impact Simulator makes it easier than ever for brand and marketing leaders to quickly turn insight into action to strengthen their brands and accelerate customer acquisition.”
