AI Hype Is Over – Now Contact Centers Need Results

From copilots to agentic AI, what it really takes to move beyond pilots and deliver measurable ROI

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CX TVInterview

Published: February 12, 2026

Rhys Fisher

In this CX Today interview, Associate Editor, Rhys Fisher, speaks with Sundeep Boughan, Director of Sales Engineering at Puzzel, to unpack findings from the company’s latest State of the Contact Centre report.

With 1,500+ contact center professionals surveyed, they cut through the AI hype to explore what “AI readiness” truly means, how conversational intelligence is driving real ROI, and why copilots and agentic AI are reshaping the future of the agent experience.

If you’re navigating AI investments in your contact center, this is a must-watch.

Main Description:

AI isn’t a silver bullet anymore – it’s about outcomes. Sundeep shares practical lessons from the field and what separates pilots from real impact.

You’ll learn:

Why 85% feel “ready” for AI but only 34% are truly prepared (hint: it’s data + customer readiness)

How conversation analytics reveals hidden intent and silent pain points

Why copilots are delivering fast wins with summaries, knowledge surfacing & onboarding

What agentic AI means for automation, outcomes, and the future role of agents

Next steps:

Download the report, audit your data quality, map quick-win use cases, and pilot copilots where agent fatigue is highest.

Agentic AIAgentic AI in Customer Service​AI AgentsAutonomous AgentsCall & Contact Center Software

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