Adobe has announced the general availability of six AI agents designed to improve customer experiences.
As of today, the following out-of-the-box agents are now available:
- Audience Agent: Builds and recommends high-value customer segments.
- Journey Agent: Designs and optimizes digital experience and campaigns across channels to meet specific outcomes.
- Experimentation Agent: Tests ideas (such as those to improve the website experience), analyzes impact, and generates AI-driven optimization insights.
- Data Insights Agent: Gathers and visualizes customer signals to “visualize, forecast, and remediate” the impact of various customer experience initiatives.
- Site Optimization Agent: Monitors websites and flags issues (such as broken backlinks) to boost performance and engagement.
- Product Support Agent: Streamlines support resolution by creating and tracking cases.
All these agents will be supported by the Adobe Experience Platform (AEP), the vendor’s digital experience platform, ensuring that the AI agents are “rooted in a deep understanding of enterprise data and workflows.”
The agents will be accessible across various Adobe enterprise applications, including Adobe Real-Time Customer Data Platform, Adobe Experience Manager, Adobe Journey Optimizer, and Adobe Customer Journey Analytics.
They are designed to help businesses tackle core customer experience challenges, such as audience segmentation, journey building, experimentation, and analytics, without the manual effort traditionally required.
To help users wrangle their new army of AI agents, Adobe has also released its AEP Agent Orchestrator.
The tool is powered by a reasoning engine that blends decision science with advanced language models.
This enables agents to understand context, plan multi-step actions, and refine responses, with new partnerships from Cognizant, Google Cloud, Havas, Medallia, and Omnicom expanding its reach across the CX ecosystem.
The result is goal-driven, contextually relevant automation, which also provides an option to keep a human in the loop for added oversight and refinement.
In discussing the news, Anjul Bhambhri, Senior VP of Engineering for Adobe Experience Cloud, stated:
Adobe’s agentic AI innovations are redefining customer experience orchestration in the era of AI, enabling businesses to unlock productivity with agent orchestration, reimagine longstanding processes, and deliver personalized experiences at scale to drive business growth.
Indeed, brands such as Hershey, Lenovo, PGA TOUR, Wegmans, and Wilson are already putting Adobe’s AI agents to work.
Adobe has reported that these organizations have used the AI-powered tools to boost internal expertise and deliver more seamless, impactful customer experiences.
Adobe’s Agentic AI Vision
While the new AI agents and Agent Orchestrator may have only just gone live, they were first teased at the Adobe Summit 2025 back in March.
Interestingly, at the time, the vendor mentioned ten purpose-built agents, with Account Qualification, Content Production, Data Engineering, and Workflow Optimization solutions seemingly delayed.
However, whether or not the additional four agents are eventually released, it is clear that Adobe is firmly planting its flag atop the agentic AI summit (excuse the pun.)
For Liz Miller, VP and Principal Analyst at Constellation Research, the release is a way for Adobe to “bring agents that work for marketing together with data that works for business.”
The Adobe Experience Platform is critical to helping facilitate this cross-pollination of data.
By unifying business and customer data into a single, harmonized space, it provides the foundation on which all of Adobe’s applications can build, enabling faster, smarter, and more connected customer experiences.
Miller also outlined the “specificity of the reasoning engine that underpins the genetic processes” as a key aspect of the release.
These are not simple AI workflows. These are workflows that reason and can take autonomous action on behalf of the brand and on behalf of the marketer.
While it is still very early days, the new agents and orchestration tools signal Adobe’s intent to maximize the potential of agentic AI in the enterprise space.
By embedding its agents directly into CX workflows, Adobe is aiming to enable teams to automate complex processes, act on real-time insights, and deliver more personalized, data-driven experiences at scale.
Another Adobe Agentic AI Announcement
Although the new agents and orchestration tools dominated the headlines, Adobe also confirmed plans to roll out an Experience Platform Agent Composer.
The interface is designed to let businesses customize AI agents in line with brand guidelines and policy controls.
The tool will also help teams fine-tune agent behavior, accelerate time-to-value, and extend capabilities into new industries and use cases.
To support developers, Adobe will introduce an Agent SDK and Agent Registry, enabling the creation and orchestration of bespoke agentic apps.
Crucially, the platform also supports multi-agent collaboration through its Agent2Agent protocol, paving the way for seamless interoperability across ecosystems and more tailored, context-driven workflows.
