Bright Pattern, Arthur Lawrence to ‘Transform the Customer Experience’

Partnership will spread across the globe

Bright Pattern partners with Arthur Lawrence
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Published: March 1, 2024

Tom Wright

Bright Pattern and Arthur Lawrence, a prominent global management and technology consulting firm, have forged a partnership aimed at revolutionising digital practices and elevating customer experience across various regions, including the UAE, Saudia Arabia, and North America.

Through the tie-up, Arthur Lawrence said the partnership will bolster its delivery of top-tier business transformations for enterprise-level organizations by leveraging cutting-edge CX technology and streamline management processes

Ricardo Langwieder-Görner, Managing Partner of Arthur Lawrence in the MEA region and CX Business Unit, said: “This strategic partnership marks a pivotal moment in our commitment to delivering unparalleled customer experiences.

“It will not only benefit our companies but also provide immense value to our customers. By leveraging the cutting-edge capabilities of Bright Pattern’s advanced technology, we are positioned to drive meaningful transformations and create lasting value for our clients.

“With the latest emerging technology tools provided by Bright Pattern, we are confident in our ability to enhance CX significantly. This collaboration reflects our dedication to staying at the forefront of innovation in customer experience, and we are excited to combine our expertise with Bright Pattern’s advanced solutions to deliver exceptional results.”

The partnership will also introduce several new Omnichannel features for Arthur Lawrence, including:

  • Omnichannel Conversations: Streamlined communication across both voice and digital platforms, benefiting both customer and agent experiences
  • Omnichannel Quality Management: Interaction monitoring and feedback mechanisms to enhance CX
  • OmniEnterprise CX: Empowering employees to engage across voice and digital channels through the Bright Pattern Mobile App
  • Conversational AI & Automation: Enhancing digital interactions with natural AI capabilities

Luc Cavelier, Head of Business Development EMEA at Bright Pattern, said: “This partnership will provide Bright Pattern with an extended reachout, in the Middle East and African markets.

“We are thrilled to partner with a company that has consistently demonstrated its capability in the EMEA market.

“We are looking forward to a collaborative and fruitful relationship that will benefit both our companies and our customers.”

Last month, Bright Pattern announced its official certification for Microsoft Teams, signifying that its solutions and APIs have undergone rigorous testing and review by Microsoft. It said the certification guarantees customers a platform with dependable integration and a secure environment for data and privacy.

It also announced a partnership with solutions distributor emt Distribution, providing value-added opportunities for channel partners and enabling partner automation. emt Distribution aims to become the leading IT Value Added Distributor globally.



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