LivePerson has announced the availability of CRM Connector – a new tool that integrates CRM capabilities into Webex Calling.
Developed by Tenfold, which LivePerson acquired in 2021, CRM Connector allows organisations to connect Webex Calling with major CRM platforms, such as Salesforce and Microsoft Dynamics.
The solution aims to meet the increasing consumer desire for more connected experiences. Recent LivePerson research noted this trend while revealing that 88 percent of consumers prefer to buy from companies that have the history of their interactions.
Rob LoCascio, Founder and CEO of LivePerson, said: “As consumers tighten their belts, brands that provide more personalized, connected customer experiences across channels will win out over the competition.
“We’re proud to launch CRM Connector to help brands seamlessly integrate their voice and CRM systems.”
The integration tool will pave the way for more data accessibility, consolidated workflows, and relevant customer interactions at scale.
Previously, Tenfold developed integrations between Cisco’s voice platforms and major customer database software offered by the likes of Zendesk, ServiceNow, and NetSuite
Aside from offering integrations for contact centre platforms and CRMs, Tenfold has a customer engagement platform of its own, which is also available as a Chrome extension and a desktop app.
Jason Copeland, Vice President, Webex Platform, said: “The Webex Platform enables our customers to access third-party solutions directly within key workflows.”
“LivePerson’s CRM Connector facilitates connectivity between Webex Calling and some CRM systems.”
This news follows LivePerson’s launch of Contact Centre Conversation Mining, a solution that aims to turn conversational data into intelligent action.
