After rumors of a third acquisition in four weeks, Salesforce has refuted claims it has rolled up Moonhub.
Instead, a Salesforce spokesperson suggested that Moonhub – the AI recruitment solutions provider – is shuttering.
While the CRM leader is onboarding many of Moonhub’s staff, it won’t employ all its team members, as initially reported by several publications.
These publications reacted to an article penned by Nancy Xu, CEO of Moonhub, on the company’s website.
In the piece, Xu wrote: “Today, we are excited to announce the Moonhub team will be joining Salesforce.
From our earliest conversations, it [was] also clear that our companies share deep core values like customer trust, along with a resolute conviction in the role AI agents will play in unlocking an era of global innovation and opportunity. We are excited for the impact we will make together.
The Moonhub employees who transfer to Salesforce will “play a key role” in evolving Salesforce’s AI strategy, including Agentforce, as per Xu.
The CEO founded Moonhub in 2022 and has since raised over $14MN, with investors including Salesforce and GV (previously Google Ventures).
The company also had a diverse clientele, featuring startups through to several of the Fortune 500.
As such, its shutdown is a surprise – albeit one that may benefit Salesforce, as it aspires to provide AI to teams beyond its traditional front-office install base.
Exemplifying this, Salesforce announced Agentforce for HR Service last month, a solution the Moonhub team could help to extend.
Salesforce’s $8BN Punt on Informatica
Despite refuting the Moonhub acquisition, Salesforce has been on somewhat of a shopping binge in recent times.
Last week, it splashed out $8BN to acquire Informatica, the cloud data management platform.
The announcement follows nearly a year of speculation, as Salesforce strives to improve its customers’ data quality and maximize the ROI of Agentforce.
As Marc Benioff, CEO of Salesforce, stated upon the acquisition:
Together, we’ll supercharge Agentforce, Data Cloud, Tableau, MuleSoft, and Customer 360, enabling autonomous agents to act with intelligence, context, and confidence across every enterprise.
As Benioff suggests, the move also supports Salesforce’s pivot into enterprise IT, which may prove critical in securing the long-term future of its agentic AI platform.
After all, if Jenson Huang, CEO of NVIDIA, is to be believed, IT will soon gain a new level of organizational visibility, orchestrating AI agents that flit between enterprise systems.
Salesforce has to be prepared for that future, and the Informatica acquisition may take them closer to that goal.
Convergence.ai Also Becomes Part of the Salesforce Portfolio
In May, Salesforce also bought Convergence.ai, a provider of AI agents that tackle complex, human-like tasks in digital environments.
Convergence’s technology equips AI agents to navigate dynamic interfaces, handling everything from web-based workflows to multi-step processes while adapting in real time to pop-ups, errors, and UI updates.
“The next wave of customer interaction and employee productivity will be driven by highly capable AI agents that can navigate the complexities of today’s digital work,” said Adam Evans, EVP & GM of the Salesforce AI Platform.
While confusion around the Moonhub announcement clears itself up, what is clear is Salesforce’s AI mission.
