Is Salesforce or Oracle Best?
Customer relationships are the key to any successful company.
Today’s clients are looking for more relevant, personalised, and impressive interactions with brands. Fortunately, there are tools available to help them reach these goals. CRM, or “Customer Relationship Management” software is one of the top products on the market today for managing customer conversations, and nurturing brand loyalty.
There are plenty of CRM options out there. Salesforce and Oracle, two of the market leaders in customer experience, offer some of the most sought-after CRM solutions on the market.
Today, we’re going to cover the features you get from each offering, to help you make the right investment choice.
Salesforce is one of the best-known companies in customer service, support, and relationship management. The leading CRM provider worldwide, this company has built a reputation for its amazing community, fantastic range of features, and unique product offerings.
The Salesforce Customer 360 platform is more than just your standard CRM solution. The platform includes everything you need for nurturing leads, connecting with clients, and improving brand loyalty. You can even connect your 360 experiences to various tools within the Salesforce space, like omnichannel conversation tracking and Einstein AI. Features include:
Salesforce also recently purchased Slack, which means companies now have a native environment for collaboration within the CRM ecosystem.
Oracle’s version of the Salesforce Customer 360 platform is Oracle Cloud CX. This is a comprehensive platform, like Customer 360, which supports business leaders in building effective workflows for customer service, support, and sales. The platform builds on top of highly secure and reliable cloud technology from Oracle.
Oracle’s fantastic CX platform is home to all kinds of excellent tools, like AI analytics and insights to help you better understand your business, real-time smart segmentation, and even low-code development tools so you can build your own automated workflows. Features include:
Salesforce and Oracle both go above and beyond to deliver the kind of meaningful experiences today’s business leaders need. You don’t just get a full CRM environment with these tools; you get everything you need to analyse your customers and build better workflows too.
Salesforce Customer 360 is an adaptable, flexible, and comprehensive solution for viewing the end-to-end customer journey, and pinpointing areas where you can improve. Salesforce also stands as one of the market leaders in bringing intelligent technology into the customer service environment, with Salesforce Einstein for AI insights.
Salesforce offers a 99.99% uptime anywhere in the world, drag-and-drop report creation, and amazing insights into every stage of the customer relationship.
Similarly, Oracle’s CX environment is built on a reliable infrastructure with absolute durability and fantastic security. There are tons of tools to help give you peace of mind, such as multi-factor authentication and behavioural monitoring. At the same time, you still get the flexibility you need to design the perfect view of the customer journey.
Oracle’s service includes AI-based strategic insights and predictive analysis, along with low-code development tools for building your own intelligent apps. While Oracle does offer collaboration tools to keep staff connected, Salesforce has recently surged ahead of Oracle in this area, thanks to the acquisition of Slack.
Salesforce and Oracle are both excellent tools for building connections with your customers. However, Salesforce might be slightly more appealing if you’re looking for a little extra help getting started. There’s more training and support available for beginners here, and a stronger back-end collaboration environment too. Alternatively, Oracle may be the choice for companies with prior industry knowledge and developer skills.