The Latest on Salesforce & ServiceNow’s $1.5BN Genesys Investment, NiCE-Cognigy, Five9’s Departures

CX Today's Charlie Mitchell hosts a panel discussing trending news from across the customer experience space

The Latest on Salesforce & ServiceNow's $1.5BN Genesys Investment, NiCE-Cognigy, Five9's Departures - CX Today News
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Published: August 7, 2025

Charlie Mitchell

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CX Today’s Charlie Mitchell hosts a panel discussing trending news from across the customer experience space.

Five prominent CX analysts join the panel to dissect each story.

In this conversation, those analysts include:

  • Liz Miller, VP & Principal Analyst at Constellation Research
  • Rebecca Wetteman, CEO & Principal Analyst at Valoir
  • Shelly Kramer, President & CEO at Kramer & Company
  • Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research
  • Finbarr Begley, Senior Research Analyst at Cavell

During the discussion, they touch upon the following four news stories:

Genesys Announces $1.5BN in Investment from Salesforce and ServiceNow

Our panellists react to Genesys’s $1.5BN in funding from two CRM giants, unpacking what it means for the market and future CCaaS-CRM integrations.

NiCE Agrees $995MN Acquisition of Cognigy

Cognigy is one of many conversational and agentic AI providers. So, why has NiCE broken the bank to acquire it? The analysts break it down.

Five9 CEO Departs, Alongside Three Senior Execs

Five9 is in a state of flux. But, will it emerge in a better or worse position? The analysts share their take.

Salesforce to Acquire Bluebirds

Switching attention from service to sales, the industry experts break down Salesforce’s acquisition and how its customers may benefit.

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