Big CX News from Salesforce, Google, Microsoft & Zoom

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Published: March 3, 2025

Rhys Fisher

As the financial year draws to a close, last week saw big earnings call announcements from Salesforce and Zoom, alongside some Copilot revelations from Microsoft.

Here are the extracts from some of our most popular news stories over the last seven days.

Salesforce Champions Unheralded Product Growth, Closes 5,000 Agentforce Deals

Salesforce has confirmed that it has closed 5,000 Agentforce deals since October.

During the company’s Q4 2025 earnings call, CEO Marc Benioff revealed the milestone and claimed that the company has never seen product growth at this level – dubbing it the “quarter of Agentforce.”

Indeed, the Salesforce man explained how Agentforce was crucial to helping the vendor hit $900 million in Data Cloud and AI ARR, up 120 percent year-over-year (YoY).

He also revealed that almost half of the Fortune 100 are users of Salesforce’s AI and Data Cloud solutions, with data and AI playing a role in all of Salesforce’s top 10 Q4 deals.

In discussing the quarter’s results, Benioff highlighted the company’s ambition to keep pushing forward with its agentic AI platform:

Customers are really telling us that we’re lightyears ahead of other providers, and their feedback really speaks volumes.

Amongst the 5,000 Agentforce deals already secured, 3,000 are paid, with Benioff namechecking the likes of Singapore Air, Equinox, and Jacuzzi (Read on…).

The Choice is Yours: Google & Salesforce Team up on AI Agents

Google and Salesforce are teaming up to deliver “more customer choice” when it comes to AI agents.

The two tech titans have announced an expansion of their existing partnership, which will allow joint customers to access Google Gemini within Salesforce’s Agentforce platform.

In doing so, AI agents will be able to leverage Gemini’s AI models and capabilities to process images, audio, and video.

The agents will also have the capacity to tackle complex tasks with multimodal features and extensive context windows, as well as being able to utilize real-time insights from Google Search via Vertex AI.

The companies believe that the collaboration will provide customers with “crucial flexibility” – enabling them to develop customized AI solutions without being restricted to a single model provider.

In discussing the news, Srini Tallapragada, Salesforce President and Chief Engineering and Customer Success Officer, detailed how the deepened partnership and integrations will give “customers choice in the applications and models they want to use.

Salesforce offers a complete enterprise-grade agentic AI platform that makes it easy to deploy new capabilities easily and realize business value fast.

In discussing some of the benefits of the collaboration, the two companies outlined multimodal AI capabilities, enhanced context and reasoning, and greater speed and efficiency (Read on…).

Microsoft Deploys Thousands of Internal & External AI Agents

Microsoft has revealed that the company has implemented AI-powered agents for “thousands” of external and internal customers.

The news was confirmed in a post on LinkedIn by Microsoft’s Corporate VP of Business and Industry Copilot, Charles Lamanna.

Lamanna claimed that the vendor is “making big strides with Copilot and agents,” which is allowing Microsoft to help companies reshape business operations, enhance employee workflows, and gain better access to AI development.

In expounding on how the agents are delivering, the Microsoft man explained that the Copilot landing page includes an AI agent to assist with product inquiries.

Moreover, on Azure.com, the tech firm has developed an AI agent that enhances customer support and product discovery, leading to a 70 percent boost in page visits per session and a 21.5 percent rise in conversions.

Similar agents are live on Microsoft Fabric and Power Platform landing pages.

Lamanna also discussed how the tech was being utilized within his own department (Read on…).

Zoom Secures Its Largest-Ever Contact Center Deal

Zoom achieved significant milestones in its contact center business last quarter.

First, it secured its largest-ever CCaaS deal – in terms of annual recurring revenue – with a Fortune 100 US tech company.

The mega-contract will see the tech company move over 15,000 agents to the Zoom contact center.

While Zoom didn’t share much more, it also shared that the number of contact center customers with over $100,000 in ARR grew over 100 percent year-over-year (YoY) with wins both displacing on-prem and leading CCaaS vendors.

As Eric Yuan, Founder and CEO of Zoom, confirmed during an earnings call, this growth was partially driven by its CCaaS packaging strategy, which allows customers to scale up their CCaaS operations. He continued:

Our AI-first approach is resonating strongly. Most of our deals are now in the higher-tier Elite or Premium packages, validating the power and customer appeal of our comprehensive AI and workforce engagement capabilities.

Overall, the success of the Zoom Contact Center continues, with the company gaining momentum throughout 2024 (Read on…).

 

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