From Salesforce’s 10th acquisition in six months to a Canada Goose customer data leak, here are extracts from some of this week’s most popular news stories.
Salesforce Acquires Momentum, Completes Ten Deals in Six Months
Salesforce has signed a definitive agreement to acquire Momentum, a conversational insights and revenue orchestration platform.
It is the company’s tenth acquisition in six months – a run of dealmaking that, taken together, offers a fairly clear window into where Salesforce sees the gaps in its current platform.
The overwhelming majority of these deals orbit one thing: Agentforce.
Launched in September 2024, Salesforce’s agentic AI platform arrived with considerable fanfare and the promise of AI agents that could actually get work done on behalf of employees, rather than just assist them.
The reality, as we’ve covered at CX Today, was a little messier.
Early adopters ran into data quality problems, inconsistent agent behavior, and a pricing model that confused more customers than it converted.
What followed was a very deliberate shopping spree. The deals Salesforce has struck since the summer of 2025 read like a checklist of Agentforce’s known weaknesses: patchy enterprise data, limited process visibility, narrow search capabilities, gaps at the top of the sales funnel, and agents with no access to what customers actually said on calls.
Rather than build its way out of those problems, Salesforce has largely bought its way out.
For CX and CRM leaders tracking the competitive landscape, this acquisition run gives a decent picture of what a fully realized agentic CRM platform is supposed to look like.
Read on to find out more about all 10 of Salesforce’s deals.
Canada Goose Investigates Customer Data Leak as Hackers Claim 600,000 Records
Premium outerwear brand Canada Goose is investigating a potential customer data exposure after the hacking group ShinyHunters published a dataset it claims contains information tied to more than 600,000 customers.
The data allegedly stolen from the company, which surfaced on the hackers’ leak site, includes names, email addresses, phone numbers, billing and shipping addresses, order history, and partial payment card details such as card type and last four digits. ShinyHunters said the dataset weighs in at roughly 1.67GB and comes from Canada Goose customer records.
The customers affected individuals appear to be located in North America and Europe, according to The Register.
The hacking group told BleepingComputer that the data, which dates back to August 2025, originated from a breach of a third-party payment processor.
Canada Goose has acknowledged the claims but said it has not found evidence of a breach within its internal environment and is continuing to investigate the source of the data.
The company told BleepingComputer that the leaked data appears to be related to past customer transactions.
“At this time, we have no indication of any breach of our own systems. We are currently reviewing the newly released dataset to assess its accuracy and scope and will take any further steps as may be appropriate.”
“To be clear, our review shows no evidence that unmasked financial data was involved. Canada Goose remains committed to protecting customer information.”
The company has not yet confirmed how many customers are affected or whether notifications are being issued, saying the investigation is ongoing. For now, customers are being advised to remain alert for suspicious emails or messages that reference past orders or personal details… (Read more).
SAP Launches Fresh Cloud Feature to Drive Enterprise Engagement
SAP has today announced the rebranding of SAP Emarsys into SAP Engagement Cloud to enhance engagement across operations and coordinate departments.
This product expansion is designed to shift Emarsys from marketing personalization to enterprise engagement orchestration, connecting customer interactions to real-time operational execution across a business.
This expansion aims to address the widening execution gap between brand and customer, with SAP research revealing that 75% of consumers say they are put off by brands that appear disorganized or pass them between teams, despite 78% of businesses believing they deliver seamless experiences.
SAP has also launched SAP Engagement Cloud, Enterprise Edition, designed for large, global organizations operating at scale.
Speaking with CX Today, Joanna Milliken, Head of SAP Engagement Cloud, explained how SAP is leveraging its existing strengths to create something broader and more valuable for customers.
“I think we just see an opportunity to bring an advantage to the market and to the customers by taking everything that we do best, that backbone of governance, the omnichannel personalization.
“We’re really doing something different right on behalf of our customers.”
Unilever and Google Cloud Launch Five Year AI Partnership to Modernize Marketing and Operations
Google Cloud and Unilever have announced a five-year strategic partnership to enhance Unilever’s operations and marketing strategy.
By implementing Google’s AI and Cloud technologies across the consumer goods company’s operations, the partnership will aim to support more personalized and conversational interactions with consumers.
This aligns with Unilever’s plans to transform customer brand engagement through agent-led experiences and smart systems that can assist in shopping and discovery.
Tara Brady, President for EMEA at Google Cloud, highlights how this partnership will help Unilever accelerate its shift beyond infrastructure modernization and toward AI-driven marketing and customer experience.
“In partnering with Unilever as it boldly reimagines its business processes, we are not just modernizing legacy systems; we are deploying our advanced models, such as Gemini, to create a system of intelligence that reasons, learns, and acts,” she explained.
“This will set a new standard for agility and consumer engagement in the CPG sector.”
