What’s the most valuable lesson you’ve learned working in CX?

Customer insights are meaningless if you don’t return it back to the company.

What’s the No. 1 challenge facing CX teams right now? And how should they navigate it?

There is a lot of customer data available, the problem is that it’s to much to handle. With effective use of AI you can manage an translate this data to actionable insights.

Which is your favorite CX event to attend and why?

CX EMEA by Forrester.

What’s your big prediction for the future of CX?

CX journey mapping linked to real time data.

How will you keep contributing to the CX community?

Exploring new options and methods with AI to understand and optimise the customer experiences.