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AI & Automation in CX
Amazon Connect Wants to Kill Call Deflection as a Success Metric
Contact Center & Omnichannel
NiCE Launches Agentic AI Platform to Accelerate Contact Center Automation
Security, Privacy & Compliance
OpenAI Acquires Promptfoo to Embed Security in AI Agents
From CRM Brain to CX Engine: Salesforce’s Bold Agentforce Contact Center Bet
Zoom Pushes Into the “Resolution Economy” with Major ZoomCX Overhaul
Stop Chasing AI Hype and Start Delivering Real Outcomes
Marketing & Sales Technology
Pipeline Health Metrics: Your Pipeline Looks Healthy, It Probably Isn’t
Build vs Buy: Why DIY AI Is A Bigger Risk To Customer Trust Than You Think
The Unification Trap: When One CX Stack Creates More Chaos
On-Prem vs Cloud Debate Returns as Avaya CEO Criticizes Cloud-First Strategy
Tech Mahindra And NVIDIA Kill The Support Ticket With Zero-Touch CX At MWC 2026
First-Party Data Strategy: The Cookie Isn’t Dead Yet, But Your Strategy Might Be
Your Forecast is Probably Wrong. Predictive Revenue Modelling is How You Fix It
What Are the Top Sales & Marketing Events in 2026: Your Guide
Pay Is Only the Start: Closing the Gender Gap in CX Through Pay Equity, Sponsorship, and Access
Big CX News from Verint, Salesforce, Santander & Mastercard