8×8 has been launched by Frost & Sullivan, who recognised the provider with the 2021 Global Competitive Strategy Leadership Award.
8×8’s integrated business cloud communications platform has been a popular choice during the current environment of remote working with its advanced capabilities and flexible deployment options.
Elka Popova, VP of Connected Work Research at Frost & Sullivan, said: “With its integrated platform and a complete portfolio of as-a-service solutions, 8×8 addresses growing business demand for flexible consumption of communications, collaboration, and CX management tools.
“Key performance metrics, including revenue growth, channel sales, and traction among midmarket and enterprise customers, underline the effectiveness of 8×8’s strategy and execution.”
A 2021 global Frost & Sullivan survey of contact centre investment decision makers revealed that 63% of surveyed businesses are already integrating their CX and UC solutions. Added to that, another 26% are planning to do so in the next two years.
An improved customer journey (54%) and a better agent experience (52%) top the list of key benefits businesses are pursuing with an integrated CX and UC strategy.
8×8’s CCaaS capabilities delivers exceptional operational efficiencies and offers significant productivity benefits, and with the launch of its experience communications-as-a-service (XCaaS) solutions, the company aim to address a variety of communication-intensive roles in customer organisations.
Popova added: “International expansion is another important growth focus for 8×8 as it continues to extend its global reach by enhancing regional and country coverage and support capabilities. This allows multinational organisations to deploy a single integrated solution that serves all customers, employees, and partners around the world with the same high-quality communications, contact center, and analytics services.
“Overall, 8×8’s compelling vision and effective strategy execution position it for continued success in the rapidly evolving business communications space.”
Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to execute a strategy that results in stronger market share, competitive brand positioning, and customer satisfaction.
