Global leader in the world of digital communications software, Avaya have been on a path of focused evolution and growth ever since the beginning of 2018. This year has been full steam ahead for the company, as they celebrated leaving Chapter 11, and grab hold of new opportunities in the competitive business space. Recently, the business announced that they would be appointing Tara Dunning – a renowned industry leader, as Chief Revenue Officer.
Dunning’s responsibilities in the recently created role will involve cross-functional management of all the revenue-generation processes embraced by the brand. This will include overseeing offer development for the company, enablement, pricing, sales, channel operations, and the decision of which automation systems and tools to use. Dunning will be concentrating on ensuring customer success and commerce speed while deriving simplification and transformation in Avaya’s go-to-market strategy.
Getting to Know Tara Dunning
Tara Dunning is a highly well-renowned industry leader who has built an impressive personal brand over the years, thanks to her career of transforming and creating powerful teams in the business space. An expert in supporting market development and growth, Dunning will be bringing a new set of eyes to Avaya’s recently-created position, along with plenty of expertise in product development and sales transformation. Dunning will also be responsible for ensuring accountability within Avaya’s revenue-generation teams.
Over the years, Dunning has held a vast selection of executive and senior leadership positions in managed services, software, and cloud-based companies. Now, she’s returning to Avaya, where she’s previously been employed as a key contributor to the organisation, leading teams in Business Transformation and Global Sales. Before this new role emerged, Dunning was acting as the Vice President of Global Sales for competing company, BroadSoft.
When it comes to working with Avaya again, Tara revealed that her initial plan is to “develop a playbook” of important activities that will support the major driving goals for the brand, while simultaneously introducing process improvements and enablement programs.
More Positive Progress for Avaya
Dunning believes that a strong community is key to success in the business world. She hopes to continue working alongside Avaya to support channel partners and sales professionals as they bring new and emerging technologies to market. Dunning will also no-doubt have a part to play in the recently announced “Master-Agent” program released by Avaya, which is designed to accelerate cloud sales throughout mid-market and small businesses.
According to the Chief Financial Officer of Avaya, Patrick O’Malley, the decision to bring an expert like Tara Dunning back into the fold is one that will help the company’s plan to fuel additional growth in the future. According to O’Malley, Tara’s customer-led focus will help Avaya go-to-market faster and more efficiently than ever, optimising people, systems, and processes along the way. Tara believes that with the right work, Avaya will have an “unbeatable” combination of sales, channel support, and products.
