Salesforce has announced a new vertical-focused solution for its CRM customers.
The “Automotive Cloud” is a product built specifically for automotive companies, dealers, finance groups, and automakers.
It focuses on enhanced lead conversion, collaboration, intelligence, and automation opportunities.
At present, the automotive industry, like many others, is progressing through a massive transformational period, accelerated by rising customer expectations.
Unfortunately, only around 1 percent of automotive customers say they’re fully satisfied with their car buying experience, and only a quarter of brands feel they’re adapting well to new digital sales techniques.
The Automotive Cloud aims to empower organisations to deliver more meaningful customer experiences across every channel, in every stage of the customer journey.
According to SVP & GM of Manufacturing and Automotive for Salesforce, Achyut Jajoo, Automotive Cloud will give the businesses in this sector a “competitive edge”, while future-proofing their operations.
Introducing Salesforce Automotive Cloud
The Salesforce Automotive Cloud is an all-in-one ecosystem built to deliver relevant, tailored, information and guidance to automotive companies.
Harnessing the solution:
- Sales teams can set parameters to assist with automatically ranking and routing qualified leads to the right agent.
- Dealer managers can rack purchase agreements to examine the performance of inventory.
- Service teams can use alerts to notify them when a customer’s lease is set to expire.
Included in the Automotive Cloud experience is “Driver 360”, a solution which creates a single view of the entire vehicle and customer lifecycle for brands.
One of 13 industry-specific solutions in the Salesforce ecosystem, Driver 360 delivers out-of-the-box solutions to business users, built with industry-specific processes and data models. These include:
- Driver Console: Offers service teams a comprehensive view of every customer interaction and touchpoint, with custom alerts. The Household Management feature even allows automotive companies to see a holistic view of a household’s vehicle ownership.
- Vehicle Console: Provides team members with comprehensive access to vehicle information, such as vehicle market values, odometer readings, and real-time repair and service insights.
- Automotive Data Foundation: Uses industry standards like the STAR standard to create a trustworthy data foundation for interoperability, intelligent data collection, flexible data sharing, and global regulatory compliance.
- Flow for Automotive: Offers intelligent automation with click-based configuration and integration to simplify the delivery of branded experiences, like updating customers on vehicle order status or shipment changes.
- Analytics for Automotive: Delivers comprehensive insights into critical KPIs and metrics, with purpose-built dashboards for a complete overview of sales, business performance, asset and customer lifecycles, and revenue trends.
- Salesforce Genie: Assists automotive companies in unifying customer and vehicle data across all channels and interactions. Users can combine service requests, customer inquiries, and vehicle data into a single profile.
Users will also have access to features like automotive lead management tools to drive collaboration between automakers and dealers with enriched lead insights.
Plus, Dealer Performance Management tools will make it easier for automakers to analyse dealership performance, and monitor lead opportunities in different segments.
A New Solution for Automotive Brands
The Salesforce Automotive Cloud is further enhanced by access to Salesforce’s extensive partner ecosystem, which allows businesses to leverage unique expertise and solutions for their industry.
Brands can leverage solutions from leading consulting partners like PwC, Deloitte, and Capgemini, all within their Automotive cloud landscape.
The Automotive Cloud is generally availability to all automotive companies today.
