Latest Customer Data Platforms (CDP) News

Customer Analytics & Intelligence

Why Does Your Customer Data Get Bigger While Your Decisions Get Worse?

CRM & Customer Data Management

The Revenue Handoff Problem: Why CX Signals Still Don’t Flow Cleanly Into RevTech Stacks

AI & Automation in CX

Salesforce’s $3.6B Fin Grab: Smart Power Move or Integration Gamble?

CRM & Customer Data Management

Databricks Signals a New Era for CDPs By Launching CustomerLake

Community & Social Engagement

Why Is Your Community Strategy Controlled by Algorithms You Don’t Own?

CRM & Customer Data Management

Your CRM Data Isn’t Incomplete – It’s Actively Becoming Less Accurate Every Day

Marketing & Sales Technology

The Activation Gap: Why 78% of Martech Stacks Fail to Support Business Goals

CRM & Customer Data Management

Is Your CRM Strategy Just Automating Bad Data Across Every Customer Touchpoint?

Security, Privacy & Compliance

Are CVSS Scores Becoming an Obsolete Metric?

CRM & Customer Data Management

How to Build a Real-Time Customer Data Layer That Reflects Behaviour, Not History

CRM & Customer Data Management

Why Does Your Customer Data Strategy Create More Noise Every Time You Add More Data?

CRM & Customer Data Management

Your CRM Isn’t a Source of Truth – It’s a System for Scaling Customer Confusion

AI & Automation in CX

Microsoft Expands AI Capabilities Across Sales and Customer Experience

CRM & Customer Data Management

Composable CX Will Replace Monolithic CRM Platforms

CRM & Customer Data Management

Benioff Rejects SaaS-pocalypse Fears as AI Reshapes Enterprise Software

CRM & Customer Data Management

Why Identity Resolution Is the Hardest Problem in CX Today