Latest Large Language Models (LLMs) News

AI & Automation in CX

The Agentic AI Reality Check: Why Trust and Control Are Eclipsing Model Power

Marketing & Sales Technology

37% of Consumers Have Already Moved On – Is Your Attribution Strategy Ready?

Contact Center & Omnichannel​

The Reality of Voice AI in the Contact Centre: From Pilot to Production

Contact Center & Omnichannel​

From Pilot to Production: How AudioCodes Live Hub Makes Voice AI Contact Centres Work at Scale

Customer Analytics & Intelligence

Sprinklr Launches LLM Insights to Track and Fix How Brands Appear in AI Search

AI & Automation in CX

Why AI Pilots Stall in B2B Tech: The Foundations Leaders Underestimate

AI & Automation in CX

Anthropic’s “Mythos-Class” Release Plans Should Put CX Leaders on Alert as Security Risks Accelerate

AI & Automation in CX

Retail AI Readiness: Why “Quick Wins” Fail Without Service Foundations

AI & Automation in CX

From UI to Headless: Why Natural Language Is Becoming the CX Interface

AI & Automation in CX

SAP Moves Beyond LLMs with Prior Labs Tabular AI Acquisition

AI & Automation in CX

Forrester Puts Its Research Inside Microsoft Copilot, But Can It Stay Vendor-Neutral?

Contact Center & Omnichannel​

Amazon Connect Shifts the Contact Center Goal From Deflection to Relationship

AI & Automation in CX

Cresta Launches Knowledge Agent To Reduce Agent Tab Switching

AI & Automation in CX

Sprinklr’s Earnings Signal a Shift Toward AI-Native CX Platforms

AI & Automation in CX

AI Agents + Humans: Lloyds, Mastercard, and Others Lead Agentic AI Adoption

AI & Automation in CX

Amazon’s AgentCore Moment: Letting Contact Center AI Finally Go Off Script