Qualtrics is migrating its internal and customer-facing systems to AWS as part of its partnership with Amazon.
The deal will also see Amazon use Qualtrics technology to power its customer and employee experience surveys.
Qualtrics Chief Technology Officer John Thimsen said:
“Qualtrics and Amazon share the same guiding principle of customer obsession, and our mutual strengths are helping both companies operate better. Using AWS’s global infrastructure and breadth of machine learning and cloud capabilities will help us surface actionable insights at the speed that our customers, including Amazon, know and expect.”
“More than 13,500 organisations rely on Qualtrics to deliver incredible customer and employee experiences, and we are continuously innovating on our technology to help customers unlock new growth opportunities in the experience transformation era.”
The company claims the migration will improve “operational performance, expand globally, and develop new features that help customers gain deeper insights”.
Qualtrics’ experience management (XM) application portfolio and xFlow automated workflow system will now make use of AWS’s infrastructure and capabilities such as machine learning, analytics, databases, security, and compute.
Matt Garman, Senior Vice President of Sales and Marketing at Amazon Web Services, Inc., said:
“Data is foundational to helping enterprises understand their operating landscape and improve the overall experience for their customers.”
“AWS’s industry-leading cloud capabilities and our proven global infrastructure give Qualtrics the ability to deliver timely, in-depth insights to customers with the utmost security and reliability. The strength and scale of this relationship will also help global companies such as ours use Qualtrics to deliver insights that can lead to improved outcomes around the world.”
The Experience Management vendor has recently joined forces with SAP to produce a hybrid workplace solution.
It is also working on expanding its presence in EMEA by hiring 1,000 new staff.
