Avaya has been named a “Major Player” in the 2021 IDC MarketScape for the worldwide CPaaS market. Avaya OneCloud™ CPaaS allows organisations to create and deliver more memorable experiences by assembling business capabilities to deliver outcomes they need for their customers and their teams.
According to IDC predictions, the worldwide CPaaS market is set to grow from $4.3 billion in 2019 to $17.7 billion in 2024, resulting in a CAGR of 33 percent. Avaya OneCloud™ CPaaS offers businesses more agility, providing composable building blocks and enabling organisations to extend, build on, and customise their communication and collaboration solutions. The platform leverages over 4,400 patents across employee experience, customer experience and digital transformation to connect Avaya customers with everything the cloud has to offer.
Anthony Bartolo, Executive Vice President and Chief Product Officer, Avaya, said: “Organisations are increasingly embracing CPaaS to compose their business around each customer.”
“Avaya OneCloud™ CPaaS simplifies and accelerates business processes by easily integrating powerful AI capabilities and data-driven automation as a layer of innovation integrating with existing customer applications. This includes the full breadth of unified communications and customer experience, connecting best of breed technologies from across Avaya’s extensive ecosystem with other leading applications.”
Courtney Munroe, Vice President, Worldwide Telecommunications Research, IDC, said:
“The cloud has become extremely important to the communications industry, reducing barriers to entry into the communications landscape and increasing ease-of-use and scalability.”
“Built as a combination of communications platforms and cloud computing, communications platforms as a service (CPaaS) provides a cloud-based development platform and the necessary communications application programming interfaces (APIs) that enable software developers to easily integrate communications capabilities directly into internal and customer-facing applications and workflows.”
According to IDC 2021 CPaaS MarketScape, “Avaya brings decades of experience and support capabilities, a massive channel distribution system of 2,700 partners and more then 200 integrations with software and CRM partners paired with a comprehensive suite of cloud communications services marketed as Avaya OneCloud CPaaS. The company has evolved significantly over the past two years and offers a more cohesive and tightly integrated platform positioning them as a Major Player in the market.”
