SugarCRM, the provider of the award-winning AI-driven CRM platform, announced Event Services Group (ESG), a nationwide turnkey production and event planning firm, has selected Sugar to centrally manage all event management processes and enhance the customer experience to drive business growth in the post-pandemic era.
ESG is Florida’s premier full-service event and entertainment company combined with brands Elegant Occasions, Motiv8 Events, Forte Entertainment, and NES. Choosing to innovate through disruption, ESG selected Sugar as its technology provider to emerge stronger from the pandemic and retool the business for future success.
The Sugar platform will replace a combination of legacy homegrown solutions and spreadsheets for CRM, project management, and inventory planning to improve collaboration and eliminate data silos that create blind spots across the organisation.
Wayne Labush, Managing Partner and Co-Founder, ESG, said:
“The downturn provided a rare and unique opportunity to pause and evaluate who we are as a company and how we can do better.”
“We chose SugarCRM as our technology partner to help move the business forward and persevere. We were impressed by the versatility of the platform, and open API capabilities to meet our unique business needs and streamline the event management and planning process.”
Sugar will digitally enable ESG to easily solicit and convert event leads to bookings, collaborate with talent, and take control of inventory management. Rich automation tools will significantly reduce and remove administrative effort and busy work for sales reps and other internal staff. Sugar will help automatically create contracts, track signatures, assign labor crews to workflows, and generate loading and unloading sheets with real-time sync to its inventory module.
“Looking ahead, we intend to leverage Sugar to create a digital self-service event tracking solution for our customers with up-to-the-minute status updates to enhance the customer experience and drive higher client retention”, added Labush.
Jason Rushforth, General Manager and Senior Vice President, Americas, SugarCRM, said: “ESG is an inspiring story of resilience and transformation and we’re proud to support their journey.”
“By providing intelligent technology solutions, Sugar will help reduce busy work for sales and internal staff to make the hard things easier in their day-to-day operations by letting the platform do the work.”
