Revenue operations and intelligence platform People.ai has announced the acquisition of Hero Research, a Salesforce user productivity application.
The latter firm offers a “Google Sheets-style” interface for pipeline management and CRM updates, personalising the experience behind a single view with read-write access to Salesforce.
“We immediately saw the value in joining forces with People.ai,” said Daniel Chen, co-founder and CEO at Hero Research. “We think there’s a huge opportunity in redefining the day-to-day sales rep experience and look forward to solidifying our leadership in the revenue operations and intelligence market.”
Alongside the acquisition, People.ai said it would be launching a new way of using its platform within Salesforce, allowing sales teams to access AI-powered insights into team performance – among other features.
“Combining our unique dataset with People.ai’s AI-driven insights creates a sales productivity solution unlike any other vendor in the market. Customers who have used the solution are reporting an increase of up to 25% in selling time,” said Morgan Bender, co-founder at Hero Research. “I’m excited to be rejoining the People.ai team and looking forward to taking the market by storm.”
In combination, People.ai emphasised that the new announcement would allow enterprise customers to maximise the productivity of sales representatives by reducing the time spent on Salesforce workflows.
“People.ai’s acquisition of Hero Research is changing the game for enterprise sales teams who use Salesforce,” said Oleg Rogynskyy, founder and CEO at People.ai. “Companies run sales on CRM, yet virtually every rep and manager we meet runs a shadow spreadsheet to manage what’s actually happening in their territories. Finally, we’re able to bring the two worlds together with People.ai and Hero Research’s best-in-class solution, so sales teams have the flexibility to manage their pipeline, territories, and activities in an optimal way, ultimately closing more deals.”
AI Assistance
Include as part of People.ai’s new Salesforce experience is the People.ai coaching console, an AI-driven tool to consolidate team performance and make sales recommendations.
“CRM is the place where most sales organizations want their reps and managers to spend their time. Unfortunately, it’s hard to find a rep that isn’t trying to fill critical CRM gaps by stitching together a patchwork of other siloed sales tools without a cohesive workflow,” said Thomas Wyatt, chief product and strategy officer at People.ai. “With the People.ai experience available inside of Salesforce, sales teams gain access to all of the data and insights they love incorporated into their daily workflows in a simple and unified way. That has a massive impact on CRM adoption and utilisation.”
