Salesforce is celebrating another year at the forefront of the CRM space.
Indeed, new research from the IDC once again shows that it leads the field, now occupying 22.9 percent of the market.
As such, it is far ahead of its closest competitors, which are Microsoft (5.8 percent), Oracle (5.1 percent), and SAP (4.7 percent). The following graph emphasizes this.
Moreover, it’s the ninth consecutive year that Salesforce has topped the list, released as part of the IDC’s Worldwide Semi-annual Software Tracker report.
Giving his two cents, Bill Patterson, EVP & GM, CRM Applications at Salesforce, adds:
To be recognized as the #1 CRM by IDC is an honor and a testament to Salesforce’s commitment to make it easy for companies to deliver trusted customer experiences.
Patterson also believes its ability to deliver “technology that drives automation and cost savings” is fuelling its continued success.
An Enduring Presence in the CRM Market
Besides being the number one CRM provider worldwide, Salesforce is the market share leader for Latin America, North America, Western Europe, and Asia Pacific.
In addition, according to the IDC, Salesforce is increasing its presence across the enterprise, growing its position in relation to sales, service, marketing, model-driven application platforms, and enterprise community solutions.
These statistics showcase the enduring presence of Salesforce, rewarding the company’s strategy and ongoing commitment to CRM innovation.
Also, it perhaps underlines the potential for Salesforce’s new CCaaS platform, with the vendor already supporting many CX initiatives worldwide, thanks to its CRM leadership.
The Evolving CRM Landscape
While Salesforce has a significant presence in the CRM market, it’s worth noting it’s still far from the only reputable vendor.
Patrick Watson, a Senior Analyst from the Cavell Group, recently spoke to us about the CRM landscape, highlighting how Salesforce only sits in the 20 percentiles for market share. He told us:
There are a huge number of providers gunning for the CRM space. One thing we’ve seen and heard from technology providers is there’s a growing focus on vertical-specific solutions across all technology landscapes.
While Salesforce does offer vertical-specific products, such a statement perhaps underlines the opportunity for smaller brands to make their mark on the industry.
Indeed, companies like Salesforce may be making waves as CRM market leaders, but there’s still room for other companies to excel.