Price management and commercial excellence company Vendavo has announced a new AI solution for B2B Selling.
Vendavo offers price optimisation and CPQ solutions alongside a commercial excellence platform for B2B ecommerce pricing strategies.
The new Vendavo Sales Optimiser uses transaction history to recommend the most likely products a customer would buy, with users able to create, train, validate, and benchmark a range of models before selecting the most suitable. Recommendations are delivered to CRM, CPQ and ecommerce solutions, helping to build a more personalised customer experience.
“Our customers’ sales teams sell an increasingly large number of product categories across a large customer portfolio. Even the best salesperson can’t possibly know which products that every other similar customer buys across the country, region, or globe,” said Bruno Slosse, CEO, Vendavo.
“With our new Vendavo Sales Optimiser, we are making it simple for B2B companies to provide their sales teams with high-probability recommendations to accelerate sales growth.”
The company said the solution was developed in collaboration with its customers as part of its Lighthouse Customer Program, and designed for specific B2B use cases. The solution also features a low-code interface for easy setup, and is compatible with Vendavo’s CPQ solution.
Back in August, the company secured a round of strategic investment from Accel-KKR, which the company said would help it to fund future go-to-market strategies and accelerate partnership and M&A opportunities.
Dean Jacobson, Managing Director at Accel-KKR, said at the time: “It’s hard to overstate the opportunity ahead for Vendavo. More than ever, dynamic pricing is the most powerful, short-term lever for C-suites to drive revenue growth and increased profitability. Vendavo has already proven to many top-tier B2B enterprises that it has the best available solutions to that challenge. There’s a clear road ahead toward even bigger success.”
