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Marketing & Sales Technology
No Plug-Ins, No Hassle: Payments Go Native in Zendesk
Workforce Engagement Management
Legacy Contact Center Metrics Are on the Way Out. Here’s What Will Replace Them.
CRM & Customer Data Management
“In Sales, We Still Scale” Salesforce Draws the Line on AI Replacing Sellers
The Activation Gap: Why 78% of Martech Stacks Fail to Support Business Goals
Why Brand Trust Matters More When AI Makes the Purchases
Vector Just Raised $10M to Augment Marketers, Not Replace Them
Is Your Sales Technology Stack Slowing Deals Down Instead of Accelerating Them?
AI & Automation in CX
Big CX News from Zendesk, Qualtrics, 8×8 & Sprinklr
69% of Buyers Rely on Reps to Validate AI – The Paradoxical State of Sales Technology
Community & Social Engagement
Brand Awareness Is Overrated, Sprinklr Social Index Finds
Your Funnel Isn’t Leaking. It’s Designed to Attract the Wrong Customers at Scale
How to Build a Revenue Engine That Aligns Marketing and Sales Instead of Forcing Them Together
Why Your Brand Is Invisible in AI Search and What Marketers Must Fix
LinkedIn Is Becoming the Go-To Growth Platform for AI-Driven SMBs
5 Findings From 6sense’s BDR Report That Every Sales Leader Should See
Why Does Your Personalization Strategy Feel Irrelevant to the Customers It Targets?
Intercom Wants to End the Support-to-Sales Handoff Problem
Why In-Person Marketing Is Still Broken: How to Transform Event Marketing
Lean DTC Teams Are Struggling With Personalization, Not Technology
Why Most Marketers Can’t Actually Prove ROI – And What’s Changing
The Future of Marketing: How Brands Can Build Trust in an AI-Driven World
CX TV
The Latest on Thoma Bravo Rolling Up Verint, Salesforce’s Acquisition Streak, & More
The Latest on Salesforce & ServiceNow’s $1.5BN Genesys Investment, NiCE-Cognigy, Five9’s Departures