Marketing & Sales Technology

Editor's Picks

o Plug-Ins, No Hassle: Payments Go Native in Zendesk

Marketing & Sales Technology

No Plug-Ins, No Hassle: Payments Go Native in Zendesk

Legacy Contact Center Metrics Are on the Way Out. Here’s What Will Replace Them.

Workforce Engagement Management

Legacy Contact Center Metrics Are on the Way Out. Here’s What Will Replace Them.

Latest News

LinkedIn Introduces SMB-Targeted Capabilities to Improve Outreach and Tackle Fragmentation

AI & Automation in CX

LinkedIn Introduces SMB-Targeted Capabilities to Improve Outreach and Tackle Fragmentation

Sales automation and sales and marketing automation platform powered by AI sales tools improving the martech customer journey and representing the future of AI in marketing

Marketing & Sales Technology

Sales Automation Without Sales Alienation: A Strategic Guide for Enterprise Buyers

Oracle Introduces AI Agents to Transform Marketing, Sales, and Service Teams

AI & Automation in CX

Oracle Introduces AI Agents to Transform Marketing, Sales, and Service Teams

OpenAI’s Sam Altman criticizes Anthropic over Claude Advertising Campaign

Marketing & Sales Technology

OpenAI’s Sam Altman Criticizes Anthropic over Claude Advertising Campaign

Salesforce Report Shows AI Agents Are Reshaping Sales Teams and Customer Engagement

Marketing & Sales Technology

Salesforce Report Shows AI Agents Are Reshaping Sales Teams and Customer Engagement

Customer communities driving customer-led marketing: past customers cheer with a “PAST CUSTOMERS” banner while a marketing manager points to them as a growth engine.

Marketing & Sales Technology

How Customer Communities Became a New Revenue Channel

Sales enablement technology helps close deals as a salesperson and client shake hands at a desk, surrounded by digital workflow icons and a glowing dollar sign.

Marketing & Sales Technology

How Sales Enablement Technology Will Transform the Revenue Team by 2030

A salesperson helps to develop a funnel for machine customers / bots, preparing for the future of marketing and revenue.

Marketing & Sales Technology

Design Bot-Aware Journeys, or Miss Out on Your Next Biggest Buyer Category

SAP Demo Data Personalization Add-On Enhances Customer-Focused Demonstrations

Marketing & Sales Technology

SAP Demo Data Personalization Add-On Enhances Customer-Focused Demonstrations

Marketers Face Higher Expectations Across Search and AI Tools, Gartner Finds

AI & Automation in CX

Marketers Face Higher Expectations Across Search and AI Tools, Gartner Finds

An AI marketing tool leads a marketing expert into the future

Marketing & Sales Technology

The Future of AI in Marketing: Inside the 2030 Martech Toolkit

Shared customer memory helps enterprises to deliver better customer experiences.

Marketing & Sales Technology

Why Shared Customer Memory is the Number One Thing You Should Demand from Cross-Channel Vendors

Vonage Brings Omnichannel Capabilities into Salesforce Agentforce Marketing

AI & Automation in CX

Vonage Brings Omnichannel Capabilities into Salesforce Agentforce Marketing

Microsoft and Algolia collaboration brings real-time product data to AI shopping

AI & Automation in CX

Microsoft and Algolia Push Real-Time Product Data into AI Shopping

Two salespeople face off, in a symbolic representation of the difference between journey orchestration and marketing automation.

Marketing & Sales Technology

Unified Journey Orchestration vs Marketing Automation: The Difference Most CX Leaders Learn Too Late

A salesperson reaches higher revenues after harnessing the power of data

Marketing & Sales Technology

Using Data Analytics to Retain Customers and Protect Revenue

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