Latest Contextual Data News

AI & Automation in CX

SAP’s CMO on Why Brands Are Sitting on a “Dark Data” Time Bomb

Contact Center & Omnichannel​

AI Can Make Service Faster, But Can It Make It Feel More Human?

CRM & Customer Data Management

“Your AI Shouldn’t Own the Relationship” The CRM Relationship Trap

Marketing & Sales Technology

Contentful’s Palmata Puts Brands Back in the AI Driver’s Seat

Contact Center & Omnichannel​

Avaya and avatarin Extend AI CX Into Physical Service Environments

CRM & Customer Data Management

Your Customer Data Model Isn’t Wrong. It’s Too Rigid to Reflect How Customers Actually Behave

Customer Analytics & Intelligence

Your Customer Intelligence Isn’t Missing Data. It’s Missing Context at the Exact Moment It Matters

Customer Engagement & Journey Orchestration

The AI Fix for Vanishing Customer Journeys

AI & Automation in CX

HubSpot Launches AEO Tool and AI Updates to Push Context-Aware CRM Strategy

CRM & Customer Data Management

Google Cloud and Nokia Simplify Mobile Network Access for Developers