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Has Hyper‑Personalization Gone Too Far in Marketing?

Marketing & Sales Technology

Has Hyper‑Personalization Gone Too Far in Marketing?

A conceptual illustration showing a broken bridge between glowing data analytics on one side and business revenue growth on the other, representing the marketing activation gap.

Marketing & Sales Technology

The Activation Gap: Why 78% of Martech Stacks Fail to Support Business Goals

customer analytics adoption gap scorebuddy report cx today 2026 ai

Customer Analytics & Intelligence

The Customer Analytics & Intelligence Adoption Gap: Why ‘AI QA’ Looks Strong in Reports but Weak on the Floor

Forrester AI Agent Microsoft 365 Co-pilot

AI & Automation in CX

Forrester Puts Its Research Inside Microsoft Copilot, But Can It Stay Vendor-Neutral?

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