Visual commenting tool MarkUp, owned by content creation platform Ceros, has announced a new integration with video messaging platform Loom.
The integration will see MarkUp users able to utilise Loom’s video capabilities within the feedback process as they collaborate on content such as websites, images and PDFs. Users can now record video messages from directly within MarkUp’s commenting feature, either of their screen, face or both, in service of providing clearer and more accurate commentary.
Adding a New Dimension for Feedback
“MarkUp’s growth is attributable to solving the glaring problem around digital collaboration,” said Ceros CEO Simon Berg. “Teams struggle when it comes to post-build feedback on assets like websites, images and PDFs. There are simply no easy ways to add comments to these assets, share across the organization or with clients and have all comments live in one, central location. With the addition of the Loom integration, every MarkUp user can provide more personality, nuance and clarity with each comment they make. It only strengthens our vision of making collaboration effortless for anyone — whether you are taking on the project from the start as a designer or chiming in along the way as a stakeholder.”
MarkUp also said it had achieved a milestone of 100,000 users, doubling since the last quarter of 2020, while Loom has just experienced a $130mn Series C round of financing led by Andreessen Horowitz, alongside Coatue, General Catalyst, ICONIQ Growth, Kleiner Perkins and Sequioa Capital. The round brought total funds raised to over $200mn.
“We’re excited to enable companies like MarkUp to give the power of video messaging to their users with the loomSDK,” said Justin Reidy, Product Lead at Loom. “MarkUp already enables better feedback and with Loom users can add even more nuanced context via video when commenting on and reviewing work.”
The companies framed the partnership as being mutually beneficial owing to the synergy between their products.
“Sending highly contextual video messages is another avenue to allow anyone across an organization to seamlessly collaborate on any digital file,” MarkUp Business Lead Alex Bullington said. “Today, we’re one step closer to that vision for MarkUp.”
