Digital transformation consultancy Silverline has announced the acquisition of Shift CRM, a Toronto-based company which builds solutions on the Salesforce platform aimed at media and entertainment companies.
“Bringing together our firms, which were both founded as industry-focused Salesforce consultancies, creates a powerful combination,” said Gireesh Sonnad, Silverline Co-Founder and CEO. “We have long admired the Shift team and their success in the media and entertainment industry. Together, our talent, domain expertise, and geographic reach will position us as the clear leader in the media and entertainment, financial services, and healthcare industries to enable robust growth as we expand our reach and deepen our impact.”
Multi-Industry Salesforce Solutions
Silverline framed the acquisition as expanding its expertise across the Salesforce platform and Salesforce Media Cloud, adding Shift CRM’s media and entertainment experience to its existing financial services and healthcare industries.
“We are thrilled to join forces with Silverline, who has a reputation for innovation and industry across the Salesforce ecosystem,” said Jonathon Millman, President, CEO and Founder of Shift CRM, who will join Silverline and lead its media and entertainment activities. “Our firms’ shared commitment to driving client success by applying technical and industry expertise made this a natural fit. We are excited to accelerate our already strong growth with the support of Silverline.”
Financial terms for the deal were not disclosed, though the combined company will operate under the Silverline brand. Silverline recently partnered with Adapta Technologies, an El Salvador-based registered Salesforce Partner, to create a Central American business.
“Our partners are a driving force of our growth, and the addition of Shift CRM to Silverline’s industry-first Salesforce business will provide even more value for their customers’ digital transformations,” said Tyler Prince, Executive Vice President, Worldwide Alliances and Channels, Salesforce. “The combination of both companies’ deep rooted industry experiences will help organisations more effectively service their clients with innovative, flexible solutions.”
