CRM: 5 Trends Tearing Through the Market – #CXTrends24

CX Today's Charlie Mitchell hosts Ramprakash Ramamoorthy, Director of AI Research at Zoho

5 CRM Trends Tearing Through the Market (CX Trends)
CX TrendsCX TVInsights

Published: July 1, 2024

Charlie Mitchell

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CX Today’s Charlie Mitchell hosts Ramprakash Ramamoorthy, Director of AI Research at Zoho.

The video forms part of our Big CX Trends series, where we deep dive into a series of trends from across the CX space.

In this episode, we talk everything CRM, discussing the following five trends:

  • Brands use a CRM to facilitate better alignment between departments
  • Brands use AI and GenAI to generate more data for the CRM
  • Vendors advance their own virtual assistants
  • Vendors build out their mobile CRM offerings
  • CRMs swallow up more of the service stack

To view the rest of our CX Trends sessions, click here.

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