Adobe Summit 2026 landed with a lot to unpack. Between the looming CEO transition, a flurry of CX announcements, and a keynote appearance from Jensen Huang, there was no shortage of talking points – and Liz Miller, VP and Principal Analyst at Constellation Research, was on the ground for all of it.
Speaking with CX Today Associate Editor Rhys Fisher, Miller zeroed in on Adobe’s newly branded CX Enterprise offering, calling it less a new product and more a long-overdue reframing of what Adobe Experience Platform has always been building toward. As agentic AI becomes a reality, that foundational architecture is starting to matter in ways it didn’t before.
Brand Intelligence also caught her attention. Adobe’s new solution that tracks how brands appear across LLMs and AI search, not just traditional web channels. For marketers now thinking about agent-to-agent engagement, knowing how your brand gets found by a customer’s AI agent is quickly becoming table stakes.
Miller also pushed back hard on the narrative that Adobe lacks a coherent AI strategy, a view she traces directly to financial markets:
“When financial markets say Adobe doesn’t have an AI strategy, my answer is: you haven’t been paying attention. An AI strategy is more than walking into a room and shouting that your AI can do things.”
From Firefly’s trust-first model architecture to the Content Authenticity Initiative, Miller argues Adobe has been doing the unglamorous foundational work for years. The market is only now catching up.
