Sinch, a global leader in cloud communications for mobile customer engagement, announced that brands can now use the Sinch Conversation API to share additional information, including back-in-stock updates, product recommendations, and more with opted-in WhatsApp users in applicable regions.
Messaging platform WhatsApp is used by more than 2 billion people wordwide and has recently said how it’s working on improving the way businesses can interact and communicate with their customers. The platform will support more types of messages people can opt-in to receive, making it easier to follow up with customers outside a 24-hour window.
Developing, integrating and orchestrating conversation interactions might not be an easy task for businesses. Sinch’s longstanding WhatsApp business API expertise merged with its powerful Conversation API allow brands to confidently build and scale engaging conversations with WhatsApp users and send millions of customised messages through the app.
Eduardo Henrique, Sinch’s Chief Business Development Officer, said:
“Today, people expect to reach brands on whatever social or mobile channel they use. WhatsApp is a hugely popular channel and now businesses can directly engage in-app with users in a new way, sharing additional kinds of information and campaigns.
“Sinch had early access to these features and has led in this channel, handling high volumes of messages on behalf of customers, especially at key times like Black Friday. Brands seeking to use WhatsApp to connect with their customers can be confident that Sinch can deliver the scale, security and quality needed, while eliminating complexity.”
One of the first companies that have leveraged Sinch’s WhatsApp solution is a Brazilian Food delivery platform iFood, which hosts more than 1.4 million customer conversations per year. iFood was looking to improve its entire delivery chain and employed Sinch and WhatsApp to create conversations to improve sales and customer service. As a result, iFood achieved 38 times more sales conversions on WhatsApp than on other channels with the same marketing campaign.
To support companies as they begin developing content and high-quality campaigns for WhatsApp, Sinch is offering tools including a “Warm Up” program which:
- Ensures messages always follow the WhatsApp Business Policy
- Allows the sending of messages only to users who have accepted to receive messages from your company or have opted to interact with the brand on WhatsApp for less than four months
- Creates highly personalised, useful messages for users while eliminating any vague or introductory welcome messages
- Prevents the sending of multiple messages a day to customers, keeping all communication informative and concise.
