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AI & Automation in CX
Stop Tool Sprawl: Why Scaling Teams Need a Modern Business OS, Not More Software
Contact Center & Omnichannel
The Real Reason Your Contact Center AI Isn’t Delivering ROI
CRM & Customer Data Management
How Pets at Home Is Putting the Lead on Connected Pet Care With Salesforce
Salesforce Expands Headless 360 Vision with Contentful Acquisition
Big CX News from Zoom, Salesforce, Sprinklr & IBM
“In Sales, We Still Scale” Salesforce Draws the Line on AI Replacing Sellers
Is Your CRM Strategy Just Automating Bad Data Across Every Customer Touchpoint?
Salesforce Panel Highlights Cautious Public Sector AI Adoption in Frontline Use Cases
BT Touts Record Customer Satisfaction from Business Transformation as Salesforce Finds AI Agents Improve CX
Why Does Customer Experience Have an Operating Model Problem?
Informatica from Salesforce Goes Headless Across Google Cloud, Snowflake, and Databricks
How to Build a Real-Time Customer Data Layer That Reflects Behaviour, Not History
Salesforce Expands London AI Campus as Agentforce Adoption Moves “Beyond Pilots”
Turning CRM Data Into Action: A Practical Playbook for CX Leaders
Salesforce and IBM Build Unified Customer Journey Platform for AusNet
From UI to Headless: Why Natural Language Is Becoming the CX Interface
How CRM Vendor Attio Turned Intercom’s Fin AI Agent Into an Always-On Sales Rep
Why Does Your Customer Data Strategy Create More Noise Every Time You Add More Data?
Salesforce’s $3.6B Fin Grab: Smart Power Move or Integration Gamble?
Salesforce Agentforce Heats Up the Consolidation Fight, UJET Says It Could Backfire
Legacy CRM Wasn’t Built for AI: The Case for a New Stack
Why Retail Leaders Are Ditching Scripted Chatbots for Agentic AI
Breaking Data Silos Across Teams and Systems to Deliver Connected Customer Journeys