San Francisco, California-based startup Breinify launched in 2016 with the aim of boosting the presence of data science in marketing.
The company focuses on allowing non-technical employees to make the most of customer data to power predictive personalisation through AI and integrations with marketing tools.
Predictive Personalisation
Breinify’s AI-powered predictive personalisation platform connects data sources to provide metrics about the experience of customers, in order to optimise the customer journey and collect consumer insights.
That in turn allows for dynamic and personalised experiences across channels such as websites, emails texts and apps.
“Breinify is taking the world by storm with their incredibly powerful AI personalisation platform. They have done a phenomenal job in understanding and achieving measurable ROI for their customers. And from the first day I met Diane and Philipp, I believed fully in their vision and mission. I am confident that the Breinify team and product is perfectly positioned to be at the forefront of the data science horizon,” said Bob Davoli, managing director at Gutbrain Ventures, a customer of Breinify.
Having previously raised $5mn in seed funding, the company’s latest $6mn seed round was led by Gutbrain Ventures and PBJ Capital, alongside Streamlined Ventures, CXO Fund, Amino Capital, Startup Capital Ventures and Sterling Road – bringing its total raised to $11mn.
“On behalf of all Breiniacs and myself, I am beyond ecstatic to partner with Bob Davoli, managing director at Gutbrain Ventures, and Bruce Clarke, managing director at PBJ Capital. Ullas Naik, managing partner at Streamlined Ventures, was amazing to introduce me to Bob and Bruce,” said Diane Keng, CEO of Breinify.
“After a fiercely competitive negotiation war between multiple firms, we felt Bob’s and Bruce’s expertise and networks were the perfect fit to lead our seed round. Also a huge shout out to our existing investors Gary and Atul from The CXO Fund, Larry Li from Amino Capital, Donavan Kealoha from Startup Capital Ventures and Ash Rust from Sterling Road for moving swiftly and supporting us continuously!”
