Cisco Looks to India to Maximize the Growth of Webex

A new data center will support Webex infrastructure in the country

Cisco Looks to India to Maximize the Growth of Webex
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Published: October 12, 2022

Charlie Mitchell

Cisco has established a new data center in India, which will host Webex infrastructure.

The data center will support Webex’s customers in India, aiding their data sovereignty efforts.

Moreover, the move strengthens the go-to-market efforts, investments, and partnerships Cisco has made in the country.

Such partnerships include those with local telco providers, so Webex Contact Center and Calling customers can enjoy high-quality voice services.

Another possible benefit is that Webex could now replicate all data in real-time between primary and backup data centers.

As such, Webex may double down on its reliability, paving the way for its customers to connect seamlessly with their customers.

The vendor also suggests that the data center will reduce operating costs, increase technical efficiencies, and enable localized pricing.

While the exact location of the data center is yet to be announced, it is the second data center Cisco has opened in India this year.

These moves are a significant statement of intent in the Indian market, with Dave West, President of Cisco APJC, suggesting that the vendor is getting ready to create many jobs in the country.

“Our goal is to create a more inclusive work experience for the three-fold growth expected in the number of digital workers in India by 2030,” he said.

If we do this right, we can level the playing field and create new opportunities, regardless of geographic borders, socio-economic background, or language.

In addition, it seems that Cisco senses an opportunity to supercharge the growth of its collaborations portfolio – which includes CCaaS, UCaaS, and CPaaS solutions.

Indeed, the vendor references a statistic that suggests the hybrid work solutions market will reach over USD 250 million in India by 2025.

Noting this, Daisy Chittilapilly, President of Cisco India & SAARC, stated:

With dedicated India Webex infrastructure, we can now offer enhanced performance at a much lower cost to our customers and empower their move to a successful hybrid working future.

By further supporting the Webex Contact Center’s evolution, Cisco gains further ground on CCaaS market leaders, having recently made its inaugural appearance in the Gartner Magic Quadrant.

While the platform only launched in 2020, using U.S.-based data centers, it now enjoys the luxury of additional infrastructures in Europe, Australia, and – of course – India.

This rapid growth is critical as Webex was late to the industry. Yet, it chose to start with a blank slate. As such, it does not have to rebuild its solution to be cloud-native – like many of its competitors – which could give Webex an advantage moving forward.

Looking to learn more about Cisco’s CCaaS offering? If so, check out our article: Webex: Is It Right for Your Contact Center?



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