Latest Automation News

Customer Engagement & Journey Orchestration

Pega’s Customer Engagement Studio Puts Governance at the Heart of Agentic Marketing

Customer Engagement & Journey Orchestration

Pega’s AI Lab Director Says Orchestration Beats Raw Agentic AI Power Every Time

AI & Automation in CX

Human Oversight Can No Longer Protect Customers From AI Hallucinations

Service Management & Connectivity

Is AI-Powered Service Going to Be More Expensive?

AI & Automation in CX

Oracle Wins 30M Subscriber Telco Deal as Rivals Close In

AI & Automation in CX

CX AI Needs Outcomes, Not Tokens

Customer Analytics & Intelligence

Sprinklr Launches LLM Insights to Track and Fix How Brands Appear in AI Search

Workforce Engagement Management

NiCE Declares the Era of Bolted-On AI Is Over

AI & Automation in CX

Is Zoom the Most Interesting Company in CX Right Now? Zeus Kerravala Thinks So

Service Management & Connectivity

Inside Zendesk’s Service Dividend in Action

AI & Automation in CX

Kore.ai’s Raj Koneru Reveals the Multi-Agent CX Shift Leaders Can’t Ignore

AI & Automation in CX

Why Vonage Is Moving Beyond Generic AI for CX With Industry-Specific AI Agents

CRM & Customer Data Management

Salesforce Expands Headless 360 Vision with Contentful Acquisition

AI & Automation in CX

From Device Data to Workflow Automation: Lenovo and ServiceNow’s CX Stack Play

Marketing & Sales Technology

Lean DTC Teams Are Struggling With Personalization, Not Technology

Contact Center & Omnichannel​

Afiniti Wants to Own Contact Center AI Decisioning