CX Today’s Charlie Mitchell hosts Chris Pennington, Chief Customer Officer at SugarCRM.
The video forms part of our Big CX Trends series, where we deep dive into a series of trends from across the CX space.
In this episode, we consider the convergence of service, sales, and marketing, discussing:
- The opportunities you see uniting those customer-facing teams.
- The barriers inhibiting this unification (and how to overcome them).
- How advancements in AI & automation will enable cross-function collaboration.
- How SugarCRM aims to support its customers in unifying service, sales, and marketing.
To view the rest of our CX Trends sessions, click here.
