Gamma Communications has confirmed the acquisition of BrightCloud Group.
The purchase is part of Gamma’s aim to bolster its customer experience and contact center capabilities.
Gamma – a provider of CCaaS and unified communications services – is aiming to become a “leading managed service provider for enterprises across Europe” by leveraging BrightCloud’s extensive enterprise expertise.
Indeed, BrightCloud is currently deployed as the leading CCaaS European Enterprise partner for Cisco; a role that has seen the company preside over a large estate of Cisco Contact Centre installations and Webex CCaaS solutions.
As part of the acquisition, Gamma will benefit from BrightCloud’s enviable client list, as well as the organization’s experience in implementations, and support and expert services.
In discussing the sale, Gregor Campbell, Director of CX Practice at BrightCloud, was enthusiastic about how the company’s infrastructure will be adopted by Gamma:
We’re excited to become part of Gamma for many reasons: the culture, the ambitious growth plans, and strong leadership that align well with our company ethos.
“Importantly for our customers, knowing we are being acquired by an organization that puts relationships first means we know our customers will continue to get the specialist care and attention they have been used to but now with greater resources.”
Another key aspect of the deal was BrightCloud’s impressive record on CX transformation.
While Gamma currently specializes in providing CCaaS solutions, support, and services, the company views the acquisition as an opportunity to expand and grow its operations in the European Enterprise and Public Sector markets specifically.
The importance of BrightCloud’s CX transformation capabilities was discussed by Andrew Belshaw, CEO at Gamma, who commented:
“We are delighted to welcome BrightCloud and the team to the Gamma group. BrightCloud has a strong reputation in the Cisco ecosystem and in-depth expertise in supporting CCaaS implementations and CX transformations.
Together, we can provide our current and future customers with the best in industry solutions for leading CX and CCaaS delivery.
More Acquisitions News from the CX World
Ironically, the biggest recent acquisition story actually involves a deal that has fallen through.
As reported earlier this month, Alphabet (Google’s parent company) has abandoned plans to acquire CRM giant HubSpot, according to sources from Bloomberg and Reuters.
Despite rumors of the proposed acquisition, Bloomberg reported that initial talks never progressed to “detailed discussions about due diligence.”
Regulatory challenges also made the deal seem unlikely, as the acquisition could have led to anti-competitive concerns, as Google would control both a major search engine and a popular CRM solution.
Following the news, HubSpot’s share price dropped by 12 percent, while Alphabet’s rose by 1.2 percent.
In news of a successful acquisition back in June, SAP confirmed that it had snapped up leading digital adoption platform (DAP) leader, WalkMe.
SAP’s Executive and Supervisory Boards and WalkMe’s Board of Directors have approved SAP’s acquisition of WalkMe for $14.00 per share in an all-cash deal, valuing WalkMe at approximately $1.5 billion.
This price represents a 45 percent premium over WalkMe’s closing share price on June 4, 2024.
The acquisition aims to enhance SAP’s Business Transformation Management portfolio, especially SAP Signavio and SAP LeanIX solutions.
WalkMe’s solutions help organizations manage continuous technological changes with advanced guidance and automation features.
These capabilities ensure seamless workflow execution across various applications, leading to higher software adoption rates and greater value realization.