Haptik announced the launch of their new self-serve Enterprise CX platform to help brands build cutting-edge Intelligent Virtual Assistants in a low code environment.
The platform has been developed using years of insights generated from more than 300 enterprise solutions that Haptik enabled across the world, driving more than four billion conversations to date.
It is specifically designed with the customer experience needs of Haptik’s core clientele in mind, and these include consumer brands across e-Commerce, digital native & gaming, insurance, mortgage, and telecom industries.
According to Gartner, the Conversational AI Platform market reached $2.5 billion in 2020, growing at a staggering pace of 75% year over year. Still, one of the biggest challenges in the industry today is the speed of deployment and time-to-value for such solutions. Haptik bridges this gap between serving the complex needs of the enterprise and providing an easy-to-use platform. Haptik is driven by constant customer feedback and has invested the last 18 months in building a platform that can solve this problem.
With Haptik’s self-serve Enterprise CX platform, Product Managers have access to the 3 major capabilities they require to build a successful Intelligent Virtual Assistant (IVA):
- Conversation Studio: A low code IVA builder with 100+ proprietary AI templates called Smart Skills, pre-integrated with customer data systems such as Salesforce, Shopify, Oracle, SAP, and more
- Live Agent Handoff: For complex long-tail inquiries, the platform provides easy out-of-the-box drag and drop integration with popular contact center systems such as Zendesk, Freshworks, Salesforce Service Cloud, Genesys, Nice InContact, etc.
- Intelligent Analytics: The industry’s most advanced analytics system produces real-time insights into conversations, continuous supervised learning, and user journey maps.
Swapan Rajdev, Co-Founder & CTO of Haptik, said: “In mathematics, there is this concept of low threshold-high ceiling, which basically means providing the easiest way to do something yet allowing powerful customizations on top.”
“This is the philosophy behind what we have done with our Enterprise-CX platform. If you’re a brand across one of our core industry verticals, you can sign up and go live in a few days if not hours. Then as the complexity increases with scale, there is enough power there to customize as you like and integrate with systems across your organization. As conversational AI shifts from being an early adopter to an early majority category, the shift to self-serve is inevitable and we believe Haptik’s Enterprise CX-platform will lead the way.”
This self-serve platform launch follows the recent launch of AI-Agent Assist, a tool to increase agent quality and efficiency with real-time suggestions.
