Customer experience automation and CRM firm ActiveCampaign has announced a new sales engagement solution aimed at improving the customer experience.
ActiveCampaign’s Sales Engagement Automation is integrated across channels allowing for unified messaging across emails, video, chat and voice, which it said meant companies wouldn’t require separate systems for marketing and sales activities.
“The legacy sales engagement and ABM tools on the market today don’t properly address the needs of 95% of businesses today,” said Jason VandeBoom, founder and CEO of ActiveCampaign.
“The majority of businesses don’t have separate marketing and sales teams, and having separate tools for these functions just makes it more difficult to grow their business. That’s why we’re pioneering a new way, unifying that sales and marketing data, and making it more actionable.”
Other features of the Sales Engagement offering include:
- Lead scoring
- Pipeline automation
- Win probability
“Sales and marketing alignment is critical to success for growing businesses, so having a tool that unifies the best parts of sales engagement and ABM is really exciting to bring to market. We know this helps businesses grow because we’ve used it ourselves,” said Adam Johnson, SVP of Sales at ActiveCampaign.
“ActiveCampaign has seen incredible growth from using our own solution. The sales team gets the best of both worlds: the high impact of personal emails with the scale benefits of one-to-many emails. I know our customers will see huge results when they implement Sales Engagement Automation.”
Last month, the company released experience automation custom objects, which allow companies to build automations using data specific to their business – targeting prospects via personalised messages, building customer loyalty via analytics and leveraging automation to predict customer behaviour.
“Today’s customer needs are constantly evolving, which means businesses have to be more agile and analytical than ever before to create unique 1:1 experiences for their customers,” said Jason VandeBoom at the time.
