Salesforce Acquires Troops.ai

Sandra Radlovački

Troops.ai will become part of Slack

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Salesforce Acquires Troops.ai

Salesforce has signed a definitive agreement to acquire Troops.ai, a revenue communication solutions provider, for an undisclosed amount.

The deal will see Troops.ai become part of Slack, a Salesforce company.

Founded in 2016, Troops.ai is a bot-based service that enables sales teams to retrieve and update data across Salesforce’s systems through Slack.

Businesses can then build bespoke CRM workflows to log activities, update close dates, manage leads, and much more.

Also, the system may alert teams of overdue close dates, deals that are not progressing, and new inbound leads before kickstarting a workflow that allows sales agents to quickly take action.

Troops.ai CEO Dan Reich said in a blog post:

“When we started Troops, we wanted to reimagine how work gets done. We wanted to make work easier, more intelligent, and more collaborative. In 2016 we launched our first product making that vision a reality by injecting mission-critical, actionable workflows into a new medium people were gravitating towards.”

“This announcement marks an incredible milestone in the Troops journey and we’d like to thank our community, our valued customers, our partners, our investors, and our team for all your support and partnership.”

The acquisition aligns with Salesforce’s mission to more deeply integrate Slack into its broader software portfolio. The CRM giant is already doing so by launching new updates for Slack, such as a new developer platform which enables users to build integrations and apps on the UCaaS platform.

Slack also played a significant part in Salesforce’s $7.33 billion Q4 revenues, which Salesforce cited as its “best quarter ever”.


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