TELUS International has completed its acquisition of WillowTree.
Following the purchase, the digital experience solutions provider will add key front-end design and build competencies to its current offering.
Now, the two organizations will join to drive TELUS’ digital transformation and support profitable growth for both companies.
Darren Entwistle, Chair of the Board of TELUS International and President and CEO of TELUS, commented: “Today marks another exciting step in TELUS International’s journey as we welcome the skilled and talented WillowTree team into our TELUS family.
“Indeed, in joining our team, WillowTree has further diversified TELUS International’s expansive client base, adding new marquee customers and amplifying cross-selling competencies globally.
Furthermore, our combined teams have a tremendous opportunity to accelerate TELUS’ digital transformation and support key product development across our business, most notably, within health and agriculture and consumer goods.
“Leveraging the collective technological and human innovation of our TELUS International and WillowTree teams, in combination with our social purpose-driven, client-centric culture and brand, we will further elevate the experiences of our customers around the world.”
According to TELUS International, the company has grown to have over 70,000 employees, a global AI Community of more than one million trained annotators, and 69 delivery centers and digital design studios in 30 countries.
As part of the acquisition, WillowTree will be rebranded as WillowTree, a TELUS International Company.
By adding WillowTree to its portfolio, TELUS International now supports more than 650 clients across industries such as tech and games, communications, media, eCommerce, financial services, and more.
Tobias Dengel, President of WillowTree, a TELUS International Company, added:
This is an exciting milestone in WillowTree’s growth journey since its inception in 2008, and we could not be more excited to join together with TELUS International as one team with a shared passion for delivering engaging digital customer experiences and a like-minded culture that prioritizes the care, engagement and development of our team members.
“As we combine our distinct yet complementary capabilities, the result is a truly unique omnichannel value proposition that we are able to provide our clients, ranging from digital strategy, design, and development to content moderation, data annotation, and complete customer experience management.”
WillowTree becomes TELUS International’s tenth acquisition since 2005, and now the company’s digital strategies, designers, engineers, and project managers will work under the TELUS umbrella.
The company has worked to create native mobile apps, websites, and other digital products for organizations such as FOX, CBC, PepsiCo, Marriott, and more.
Jeff Puritt, President and CEO of TELUS International, hopes the acquisition will help drive innovation within the CX industry.
“This latest acquisition, our tenth since 2005, represents the next chapter in our team’s ongoing execution of our successful growth strategy,” he said.
“With a concerted focus on building upon our existing strengths, adding new high-value capabilities, further diversifying our client base, and broadening our geographic footprint, our company continues to evolve in order to meet our clients’ increasingly complex needs.
“Our consistent and sustained approach over more than 17 years has enabled us to push the boundary of customer experience excellence, drive disruptive shifts in digital CX innovation and lead all aspects of our client’s digital transformations.”
WillowTree, based in Charlottesville, Virginia, saw a solid financial performance in 2021 as it achieved a revenue of approximately $140 million.
According to the company, capital expenditures as a percent of revenue are in the low single digits and, therefore, can drive meaningful free cash flow conversation to support rapid deleveraging.
