Barnardo’s Discusses Its CRM Selection Process and Implementation

CX Today's Charlie Mitchell hosts Melissa Bell, the Executive Leader of Practice Quality at Barnardo's Australia

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Published: August 8, 2023

Charlie Mitchell

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CX Today’s Charlie Mitchell hosts Melissa Bell, the Executive Leader of Practice Quality at Barnardo’s Australia.

We discuss Barnardo’s CRM implementation, considering:

  • Why did Barnardo’s implement a new CRM platform?
  • What did the charity look for in a CRM vendor?
  • Which solutions did Barnardo’s deploy, and how will they advance your global operations?
  • Lessons for brands looking to find a new CRM partner

To learn more about Barnardo’s efforts to support children and young people, visit: https://www.barnardos.org.au/

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