Bigtincan said the acquisition would give it a holistic system for customer-facing teams
Sales enablement platform Bigtincan has announced the acquisition of sales readiness provider Brainshark.
Brainshark’s offering includes training, coaching and onboarding features, alongside course authoring, course content creation, one to one video coaching with AI-scoring, and readiness scorecards as part of efforts to ensure customer-facing teams such as salespeople, marketers and support teams are fully trained.
“Sales professionals, and all customer-facing teams for that matter, need to be 100% ‘buyer-ready’ to guide people to the best decisions when they choose to engage with your brand,” said David Keane, CEO and Co-Founder of Bigtincan.
“The addition of Brainshark’s Sales Readiness technology to our platform gives our customers the best opportunity to deliver the buying experience of the future and keep their brand’s promise to their buyers.”
Bigtincan said the combination would allow it to offer a complete sales enablement platform, allowing companies to virtualise sales training from within CRM systems as well as measure the impact of customer-facing actions via its analytics capabilities.
“The Brainshark team is excited to join forces with Bigtincan. Our experienced team and mature platform for Sales Readiness become critical components to serving our customers’ end-to-end enablement needs,” said Greg Flynn, Co-Founder and CEO of Brainshark.
“As our customers’ needs expand into sales content management and customer engagement, we can now provide a full suite of solutions that bring to life the Buying Experience of the Future — a vision that both companies share.”
The terms of the deal were not disclosed, other than the fact a binding agreement to acquire 100% of Brainshark had been entered into. Bigtincan said the combined company would number over 400 employees worldwide.
“Brainshark has shown innovation in Sales Coaching and Learning. Acquiring Brainshark is a strategic move to position Bigtincan well in the overall Sales Enablement/Readiness market,” said Jim Lundy, Founder and CEO, Aragon Research. “Bigtincan offers robust capabilities across sales enablement categories, giving companies the opportunity to shore up their sales enablement end-to-end as their programs evolve and grow.”